Strategic consulting. Based in Boston, MA, I remotely conducted and analyzed surveys, focus groups, and playtests to help the company better understand and address its players' unmet needs.
December 2014 - April 2015
• Provide on-call research assistance
• Summarize focus group transcripts and interpret results
• Proofread strategy proposals
• Write reports on how clients can improve their social media presence
October 2014 - Present
Kelsey King
User Researcher
Honors:
• Phi Beta Kappa
• Omicron Delta Kappa
• Psi Chi
• Alpha Kappa Delta
2010 - 2014
• Drafting short biographies on key individuals who hold influence in a client's social media network
• Coding for sentiment and subject-matter in political Twitter conversations
• Reviewing focus group transcripts for quotes that support key findings
June 2014 - July 2014
• Clearly and concisely synthesize and summarize research results
• Use various analytical tools, such as Google Analytics or Radian6
• Conduct focus groups and 1:1 ethnographic interviews
• Run statistical tests in SPSS (ANOVA, t-tests)